Microsoft Advertizing

eye started the DHL Microsoft advertizing campaign with a modest bid w the goal of getting impressions and may b a few clicks, impressions is when a campaigns add matches a person’s search and Microsoft presents the add IMPRESIONS the cost zero and impressions r an early indication that a campaign will do something my goal on this campaign is to let it run for a week w my starting big and see if eye get any impressions: currently24hours and zero